Marketing Services

The Office of Marketing and Public Relations & Alumni Association provides a range of resources to college colleagues –

• Student recruitment promotions & events
• Marketing strategy consultation
• Marketing material production
• Event promotion
• Social media management and consultation
• News articles on the public website & Chemeketa Connects employee blog
• News media relations
• Design Services
• Communications to employees and current students
• Photography & Videography
• Management of the public website
• Signage in existing buildings
• Alumni Relations

Brand Identity System

We are also responsible for upholding the standards of the college brand identity system. We define brand as the nature of an organization’s relationship with its audience. That relationship could be strong, weak, positive or negative. We seek strong, positive relationships. A strong relationship between Chemeketa and our students, community and employees is built through consistent, high-quality experiences.

Therefore, we apply standards for quality to consistently create positive Chemeketa experiences. Consistent, high-quality experiences create trust. Trust is the primary benefit of a strong brand. Our students will trust us to deliver on the promises we make about learning here. Our community will trust we are good stewards of their financial investment in us. Our employees will trust that their investment of time and energy will result in making a positive difference in lives and communities.

See our Brand Identity System standards for more information.